Journey

FROM TURINTO THE VALLEYAND BACK

Four years in the United States, two Master of Science degrees, one unicorn, one book. And one conviction: you only govern technology by understanding people.

In short

I’m Camilla Brossa. I bring strategy, technology and ethics together to turn artificial intelligence into decisions, products and organisations that actually work.

I studied in Turin, moved through LVMH in Milan, then San Francisco: two Master of Science degrees at Hult International Business School, Dean’s List, Stanford Continuing Studies. In Silicon Valley I did Product Management at Genies — avatars and digital identity — going from Associate PM to PM in eight months while the company became a unicorn. Then Web3 and digital art with Metaversal.

Today I’m back in Italy: I founded CAIA Consulting, I teach across Istituto Marangoni, Harvard and Hult, and I wrote Antropotech, which became a bestseller.

Where I’ve been

Harvard · Hult International Business School · Istituto Marangoni · Forbes · Fortune · LVMH · Genies · Ministero della Difesa · Camera di Commercio Italiana Londra · Camera di Commercio Italiana Dubai · Stanford Continuing Studies · Women Leaders Circle

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In numbers

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Years in Silicon Valley

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Projects led

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Community

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Master of Science

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Languages spoken

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The journey

What I did

A degree in Business Administration, majoring in marketing and corporate communication. One question, held steady for ten years.

What stayed with me

That you don’t understand a company from its org chart, but from how information moves through it.

What I did

Aesthetics, branding and customer experience inside the LVMH group. A luxury eye that still shapes today’s fashion work.

What stayed with me

That form is substance: a product nobody desires never gets adopted, however good it is.

What I did

Two Master of Science degrees at Hult International Business School — International Business, then Data Science and Business Analytics — with Dean’s List. Then Stanford Continuing Studies.

What stayed with me

That data without a precise question is just expensive noise.

What I did

From Associate Product Manager to Product Manager in eight months. Twenty-plus projects led, the company’s first PMO — while Genies became a unicorn.

What stayed with me

That shipping is a discipline: you decide what not to do, and you hold the line.

What I did

Digital art, blockchain, NFTs. New economic models for artists and creators: the exact point where technology, art and culture meet.

What stayed with me

That a technology without an honest economic model doesn’t outlive the initial hype.

What I did

Founder of CAIA Consulting: Silicon Valley speed and mindset for Italian companies and institutions, towards strategic, ethical AI adoption.

What stayed with me

That Valley speed works in Italy only if you translate it, not if you impose it.

What I did

Author of the bestseller Antropotech, lecturer across Marangoni, Harvard and Hult. A community of over 250,000 people and one question, asked everywhere.

What stayed with me

That explaining something complex well is already half the work of governing it.

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Mission

Helping build a future where technology amplifies human potential instead of replacing, hollowing out or limiting it. Below is what that means in practice.

  1. 01

    AI that’s useful before it’s new

    I help companies bring AI in usefully, responsibly and ethically, and turn technological change into real opportunities.

  2. 02

    Explaining what’s complex

    I make complex technology understandable. Nobody makes good decisions about a tool they don’t understand.

  3. 03

    Training the people who decide

    I train leaders and professionals to govern innovation, and design organisations that are more human, more flexible and built around what people are actually good at.

  4. 04

    Putting ethics inside the design

    Ethics isn’t a verdict passed at the end, once the technology’s already out: it belongs in the design, along with the choice of which decisions stay with people.

  5. 05

    Holding separate worlds together

    A bridge between innovation, philosophy, spirituality, creativity and business, so technology becomes a means of personal and collective growth.

  6. 06

    Keeping the human being at the centre

    The human being at the centre of technology decisions. It’s where all the rest converges, not a note added at the end.

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Vision

The future won’t be settled by models, autonomous agents or new infrastructure alone. It’ll also be decided by the choices below, and those choices are human.

  1. 01

    Which problems to solve

    You start from a real problem, not from whatever technology happens to be available.

  2. 02

    Which values to put into the systems

    Models, algorithms and data end up reflecting the priorities and biases of whoever designed them.

  3. 03

    What role to give people

    Organisations will have to recognise the mix of skills people bring, instead of forcing them into rigid roles.

  4. 04

    What to delegate to machines

    Automation isn’t only about doing more: it’s about freeing up judgement, relationships, creativity and meaning.

  5. 05

    What not to delegate

    Some decisions stay under human supervision, and with them the duty to answer for those decisions.

  6. 06

    How to share out the value

    The value technology generates goes somewhere. Deciding where it goes is a choice, not a consequence.

  7. 07

    What society to build

    Not everything technically possible is desirable. Innovation demands discernment, not just speed.

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Values

The personal values, grouped: from how I work to what the work leaves behind.

how I work

Respect

One of the values that matters most in how I work: time, people, expertise, trust and mutual responsibility.

how I improve

Kaizen

Continuous improvement: it shapes my approach, personally and professionally.

the people

Authenticity, loyalty, kindness

Along with the need to help others. These are the ones about people, not results.

the choices

Freedom, independence, courage

They come into play in how a decision gets made, long before anyone sees the decision.

the outlook

Curiosity, culture, awareness

They keep the way I look at things open, which is the part that closes first.

the consequences

Responsibility and impact

They’re about what the work leaves behind, inside the organisation and outside it.

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Education

The academic path combines business and corporate communication, international business and data science. Under the degrees sit the less visible courses.

  1. 01

    Agile Product Management

    Courses in Agile Product Management, inside a path that holds business, communication, data science, technology and product management together.

  2. 02

    Computer science and Python

    Courses in computer science and Python programming: the technical side of the path, next to the business one.

  3. 03

    Five skills, one path

    Business, data analysis, technology, communication, execution. It’s the combination, not any single degree, that makes the difference.

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What I hold together

Things that rarely come together in one person. The value isn’t in any of them alone: it’s in the combination.

international

Having worked elsewhere

Years working in Silicon Valley, studying in a global environment, working with international organisations.

strategy and delivery

The plan and the delivery

I know the strategic, technical, organisational and operational sides of innovation. I’ve run projects, built processes and coordinated teams.

ethics

Ethics without technophobia

I don’t only talk about adoption, but about responsibility, governance and impact. I’m on the side of experimenting, without ignoring its risks and consequences.

culture

Luxury, art, creator economy

Experience in luxury, the creator economy, digital art and Web3. When a project touches brand, aesthetics or culture, the difference shows.

language

Explaining and connecting

I make complex subjects accessible to very different audiences, and I connect artificial intelligence, business, philosophy, psychology, organisation and art.

spirituality

Technology and spirituality

A reading of innovation tied to awareness, philosophy and human development: intention and responsibility end up inside products and systems.

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